Apple and Microsoft Hiked the Prices, Other to Follow Soon

The rapid growth of artificial intelligence has reshaped the global memory market. AI data centre demand has surged sharply. Manufacturers now prioritise large clients such as Nvidia. However, this shift has reduced the supply of memory and storage components for consumer electronics. In addition, Micron and other producers have redirected capacity toward AI orders. This move has tightened availability across the market. As a result, DRAM prices rose nearly 98 percent in the first quarter of 2026. Another increase of 58 to 63 percent is expected in the current quarter. Experts have called the situation “Ram-ageddon.”

Major companies have begun passing higher costs to consumers. Apple has confirmed that rising memory chip costs forced price increases across its lineup. The company had absorbed these costs for a long time. However, it can no longer continue under the current pressure. Microsoft has also raised Xbox prices globally from 1 August. The firm cited storage costs that have more than doubled. The AI-driven chip shortage is now reshaping pricing structures. Further increases may follow soon from other players.

Tech Sector Faces Sales Risks and Investor Caution

The global technology industry now faces weakening demand signals. Analysts estimate that smartphone sales could fall by around 14 percent this year. The PC market may decline by up to 11.3 percent. Rising prices are further slowing consumer demand. This trend increases fears of a broader market slowdown. Investor sentiment has turned cautious. Apple shares have dropped nearly 5 percent. Dell shares have fallen more than 8 percent. Experts believe premium devices, including future smartphones, could face additional price pressure in upcoming cycles.

The AI boom has placed sustained pressure on the wider technology ecosystem. DRAM prices have surged significantly in 2026. Further increases are expected as AI infrastructure expands. Strong demand from AI clients has limited supply for consumer electronics. This imbalance creates long-term challenges in the supply chain. If these conditions persist, global tech markets may continue to face rising pressure and increased sales risks in the months ahead.

Web Resources on Apple and Microsoft Hiked the Prices

1. Guardian.com : Apple raises iPad and MacBook prices, blaming cost of chips amid AI boom.
2. BBC.com : Apple hikes some prices by nearly 20% while Xbox raises console cost.
3. Academic Block : Iphone Prices May Go Up As The Chips Cost More.